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   (AUP 0479)
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   (AUP 5864)
» Graduate course
   (CAC - 5245)
Maria Cecilia Loschiavo dos Santos is a philosopher and an associate professor of Design at the School of Architecture and Urbanism, University of São Paulo. She got her MA at University of São Paulo, Philosophy, in Aesthetics, 1975 and her Ph.D. at the University of São Paulo, Philosophy, in Aesthetics, 1993. She was a visiting scholar in postdoctoral programs at the following universities:University of California, Los Angeles. School of Public Policy and Social Research, 1995-96; University of Campinas, Brazil, Institute of Philosophy and Human Sciences, 1997; Nihon University, Tokyo, College of Design and Arts, 1999; Canadian Center for Architecture, Montreal, 2001. She has published many articles in Brazilian design magazines and international academic conferences. She is the author of several books, among them Móvel Moderno no Brasil, which was sponsored by FAPESP and a joint publication of the University of São Paulo Press and Studio Nobel in São Paulo. She is a scientific consultant for Brazilian Research Agencies, such as FAPESP and CNPq. Currently she is the co-ordinator of the Workshop of Social Design at the Institute of Advanced Studies, at the University of São Paulo. Dr. Loschiavo dos Santos current research is about Discarded Products, Design and Homelessness in Global Cities and she is deeply committed to design and social responsibility issues. She was awarded the First Prize by the Museu da Casa Brasileira, for her book Móvel Moderno no Brasil. She is the screenwriter of the documentary movie A Margem da Imagem (On the Fringes of São Paulo: Homeless) which concentrates on themes such as social exclusion, unemployment, alcoholism, insanity, religiousness, contemporary public spaces, urban degradation, identity and citizenship. The film was officially selected for the São Paulo Short Film Festival 2002. The film was awarded the "Best documentary" film at the Gramado Film Festival, 2003.

» veja versão do curriculum em português
Professor: Dra. Maria Cecília Loschiavo dos Santos
Teaching Assistant: • Luciana Melchert (2005)
• Ana Beatriz Simon Factum (2006*)
  *Second semester 2006
• Tatiana Sakurai (2008)
Monday: 2 p.m. - 6 p. m.

About the course

This class will focus on providing knowledge on design for sustainability taking into consideration the environmental, social and economic impact of products, processes and systems.

The topic of design for sustainability is of extraordinary importance in the contemporary agenda of both the design studies and research as well as of the industrial design culture. It is a decisive design practice for the development of new products. In this context it is relevant to introduce the students systematically to the so called clean products methodologies.

According to Manzini and Vezzoli, awareness about environmental problems in the design realm has transformed the nature of variables: clean technologies stress on questions at the technological realm and gradually enlarge the role of social and cultural aspects. "Indeed, the development of clean products may require clean technologies, but certainly it requires a new capacity of design. In this framework, the role of industrial design could be summarized as the activity that, is linking the technically possible with the ecologically necessary, and is creating new proposals that are socially and culturally enjoyable".


Introduce the students to the requirements of sustainable products: ecological thinking and design
Investigate the possibilities and limits of the integration of sustainable development in product design
Stimulate new manners/ways of design taking into consideration the discarded product and its re-use within the urban environment
Understand the concept of sustainable design and its social interface
Understand the production of urban solid waste and recognize the great value that recyclable material has for collectors cooperatives as the main agents in the management of solid waste


This class will be structured to accommodate the creative process of students. Scheduled class time provides the space for critique as well as for help with technical problems in assignments that students might face. The course will provide an opportunity to have one-to-one discussions of the ongoing projects.
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Professor: Dra. Maria Cecília Loschiavo dos Santos
Second semester 2006
Monday: 8.30 a.m. – 12.30 p. m.

About the course

In my opinion, students can benefit tremendously from this interdisciplinary perspective, especially in public universities with a great concentration of faculty of a high level in almost all fields. I believe that students have to be aware of an interdisciplinary and critical perspective of their major. Many times they lack this critical perspective, which encouraged me to develop a graduate course entitled "Questioning Design".

The course has been developed around a number of focal points that break dominant assumptions and practices in design. It aims to encourage rethinking design in different ways, from consideration of the banalization of the very word 'design', the fetishism of designed objects, to the creative transformation of mass-produced objects by the homeless.

Looking at homelessness issues led me specifically to consider the social responsibility of designers and architects, to redefine the role of design for social needs, and of design for sustainability. This approach led the students to ethical and political considerations in their work. In turn, the course points to a wider situation: resituating the theory and practice of design education within cultural politics, while going beyond disciplinary boundaries. Grounding design theory and practice within cultural politics illuminates the connections between design and social forces. In this way, political and cultural issues frequently excluded from design became crucial to students' master or doctoral theses.
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The edges between design and set design: approaching topics of contemporary design
Professor: Dra. Maria Cecília Loschiavo dos Santos
Dr. Fausto Viana
Second semester 2006
Tuesday: 1.30 p.m. - 4.30 p. m.

About the course

The main purpose of the course "The edges between design and set design: approaching topics of contemporary design", (CAC-5245) - taught by Prof. Maria Cecilia Loschiavo and Prof. Fausto Viana is to provoke thought on the importance and the role of design in the modern world. Design not only as means of impact on everyday life-relation between man, systems and communication but also on the b presence of design in societies' cultural life.

It is most important for us in this course that the professionals involved in this class - and they are design and set design graduates, as well as architecture students - may benefit from everyday thought on design. Design and set design have reached a so sophisticated and complex elaboration that it is most important that research in those fields is stimulated - in both theoretical and practical ways. By identifying common characteristics to the two fields, it will be easier to stimulate the discovery of new frontiers.


Moreover, the course highly focus on the re-use of discarded material. The so called dumpster is the main basis of research, involving concepts of sustainability and the thinking of how recyclable material can be applied in the creation of design. The course has also a deep worry about social inclusion, and that is the reason why students have been taken - and are very much involved in their products- to COOPAMARE, an organization that recycles lots of materials that their members pick up in the streets of São Paulo. These cardboard collectors have to be involved socially immediately, for they are creating an independent parallel society that leads to social exclusion.
The main points to be discussed in class are:

- The idea of design
- Relations between art and technology
- The social culture of design
- Basic questions concerning design and its social value and responsibility
- The discarded industrial products
- Solid urban waste and the CATADORES DE RECICLÁVEIS
- The theatrical building and its evolution
- The design of the contemporary scene
- The creation of sets and costumes using recycled material
- Architecture and scenography: turning points.
- The experience of Brazilian designers using recyclables.


This class will be structured to accommodate the creative process of students. Scheduled class time provides the space for critique as well as for help with technical problems in assignments that students might face. The course will provide an opportunity to have one-to-one discussions of the ongoing projects.
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June, 2008 - São Paulo.
6º Festival Lixo e Cidadania.
Setembro, 2007 - Minas Gerais.
6º Congresso Brasileiro de Gestão e Desenvolvimento de Produto - VI CBGDP.
Agosto, 2007 - Minas Gerais.
TZU - Tokyo Zokei University and USP - seminar, workshop and exhibition.
March, 2007 - São Paulo.
Destination 2026 - The International Conference of Design for Sustainability.
December, 2006 - Tokyo.
COOPAMARE - Recyclabe Materials Collectors Cooperative.
August - December, 2003.